Scouse streetwear brand makes noise stateside
Wasted Heroes is an iconic streetwear label that has its roots firmly embedded in the world of electronic music. Founded by Liverpool-based graphic designer Russell Reid, Wasted Heroes was born out of a blend of passion for design and music. Russell's work began by creating standout flyers for renowned Liverpool clubs like Circus and Chibuku. His distinctive designs led him naturally into the world of fashion, specifically streetwear. In 2010, Wasted Heroes came to life - a unique streetwear label with a heart that beats to the rhythm of electronic music, offering stylish, comfortable clothing featuring bold, screen printed designs.
With high quality garments that tap into a global musical culture, Wasted Heroes wanted to widen its customer base and bring its brand to the international market, with a particular focus on the US.
We devised a robust digital marketing strategy to achieve these goals. The strategy focused on leveraging the power of social media platforms, specifically Facebook and Instagram, where Wasted Heroes' target audience is highly active.
Introduction to the Market: To introduce the brand to the US market, we created compelling, music-themed ad campaigns that reflected the brand's unique style. These campaigns highlighted the brand's roots in the electronic music scene and the uniqueness of their designs.
Engagement Through Storytelling: Each piece of content told a part of Wasted Heroes' story, connecting potential customers with the brand's journey and ethos. This helped foster a sense of community and engagement with the brand.
Retargeting for Maximum Impact: We used advanced retargeting strategies to reach individuals who had shown an interest in similar brands or who had interacted with Wasted Heroes' content previously. This ensured that our ads were seen by those most likely to convert into customers.
A/B Testing for Optimisation: To maximise the effectiveness of our ad spend, we performed A/B testing to understand which messages and creative concepts were most effective in driving sales. This enabled us to continually refine our approach based on data-driven insights.
Localising Content: To boost UK sales, we localised our content to resonate more powerfully with UK audiences, taking into account local trends and preferences.
We devised a robust digital marketing strategy to achieve these goals. The strategy focused on leveraging the power of social media platforms, specifically Facebook and Instagram, where Wasted Heroes' target audience is highly active.
