Working side-by-side with one of the most in-demand brands in dance music to educate, inspire & entertain.
Toolroom is internationally recognised as one of the most innovative brands in dance music. With over 18 years at the top of the industry, they are known for their passion for quality house music & close connection with their worldwide community of fans.
Utilise Social first started working in partnership with Toolroom over lockdown to generate interest and sales for their VMC (Virtual Music Conference). Following great success and a flourishing relationship we were asked to take on advertising for their hugely popular online music courses (Toolroom Academy) and various releases for the record label.
Drive sign ups to their flagship course & help cement Toolroom Academy as the go to destination for online music production courses.
We adapted a holistic approach to create engaging & effective campaigns. Our work included:
Conducting detailed market research & audience profiling to generate an understanding of our demographic and their online behaviour. Altering the customer journey to make the sign-up process easier for the customer and trackable for us - allowing us to further understand our target market. Using historical and current Facebook ad analytics to maximise conversion rate & optimise our budget.