LOST is an event brand that we launched in 2015 in Liverpool. Beginning as a small student night, LOST has grown into a well-known name in the Liverpool event scene. Our unique themes and custom production mean that no two parties are ever the same. We regularly sell out events with capacities of 2000+ at our home base of Camp & Furnace, and have also sold out several shows in Leeds (Mint Warehouse) and Manchester (Hidden).
Our continued growth is largely due to our comprehensive digital marketing strategy, which places a focus on strong creative and high-quality photography and videography. We understand the impact that these elements can have on growing a brand and have always prioritised the brand and event experience at LOST. This has allowed us to achieve success without regularly booking headline DJs.
Our primary digital marketing channel is Meta, which we supplement with Snapchat, Tik-Tok, email, and SMS marketing. We have been able to effectively target our marketing efforts and establish strong marketing funnels to find new prospects and convert them into ticket buyers.
We understand that a good event experience doesn't end when the party is over. We use our social media channels and email marketing to stay in touch with our customers, gather feedback, and keep them informed about future events. This personal touch has helped us foster a strong sense of community among our customers and has contributed to our high level of customer loyalty.
Overall, LOST's marketing strategy has been key to our success. By focusing on strong creative, excellent customer service, and targeted digital marketing, we have been able to grow our brand and consistently sell out events. We look forward to continuing to push the boundaries and deliver unique and memorable experiences for our customers in the future.