Maintaining momentum for our legacy client
Nestled in the heart of Liverpool's vibrant Baltic Triangle, Camp & Furnace is an eclectic mix of warehouse and studio spaces, far from the ordinary. This multi-purpose venue showcases a spectrum of events from club nights, food festivals, live music events to exhibitions, installations, and corporate functions. The venue masterfully blends industrial and rustic elements, creating a uniquely immersive customer experience regardless of the event. Their versatile spaces not only accommodate a range of activities, but also lend themselves to an atmosphere that is both engaging and captivating.
The objective for Camp & Furnace was to transform it into Liverpool's premier destination for events of all kinds, and to construct a robust reputation that reverberates far beyond the city's borders. The ambition was to make it the go-to venue for event planners and revellers alike, whether they were organising a corporate event, planning a music festival, or simply seeking an unforgettable night out. This required a strategic approach to amplify its visibility, accentuate its unique selling propositions, and strengthen its position in the market.
To breathe life into the vision of Camp & Furnace, we implemented a strategic approach that comprised:
Catalogues and Dynamic Retargeting: We utilised Facebook Ad catalogues to dynamically retarget ticket page visitors with relevant events, personalising their ad experiences.
Detailed Interest Targeting: With the help of detailed interest targeting on social media platforms, we pinpointed potential customers who would find Camp & Furnace's diverse events appealing.
Individual Event Campaigns: Each event held at Camp & Furnace was allocated its own dedicated marketing campaign, ensuring tailored promotion and appropriate audience reach.
Creative Testing: We initiated a process of testing and refining the creative elements of our campaigns, experimenting with various imagery and video formats to identify what engaged our audiences the most effectively.
Comprehensive Daily Reporting: To maintain transparency and keep our finger on the pulse of our campaigns, we implemented comprehensive daily reporting. This enabled us to track campaign progress and provide the client with visibility into the campaigns' performance. Additionally, it helped us to monitor what was resonating with our audience, allowing for real-time adjustments and optimisations.
Feedback and Optimisation: Our team provided consistent feedback on the campaigns' performance and carried out regular optimisations to ensure a smooth and cost-efficient operation.
Through this multi-faceted and responsive approach, we helped elevate Camp & Furnace's reputation and solidified its position as Liverpool's go-to destination for unique, memorable events.