OK… You’ve found the product of a lifetime, it’s going to make you a fortune, you’re the only runner in a one horse race, it’s a cert! You’ve developed a super, duper brand of surf board polish, it’s a product that gives enhanced performance and a 10% edge over your nearest competitors… it’s a must have in the surfing community. So why is a 91-year-old who lives in a nursing home in Wolverhampton totally ignoring your advert?
Now let me save some people their time and effort…. If you and your business are happy living in the past or the status quo…. Then this futuristic shit isn’t for you!
If, however, you are forward thinking, positive and willing to be an active participant in a new and progressive advertising revolution…. Please read on.
I suppose the very first advertisers in history has to be our distant relatives, the cavemen. But as the name suggests their primitive approach and level of success left Return On Investment at cesspit levels. Imagine working in the dark, creating a beautiful painting of your local sources of protein, only to see the scarce population unable to find the cave, let alone see the ad.